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Royal Challengers Bangalore (RCB)… Solving one of the Bigger Challenges

Royal Challenger Bangalore (RCB), one of the most popular teams of IPL, is at the forefront of addressing one of the serious global challenges.

On April 7 2019, the cricket match between Royal Challengers Bangalore  (RCB) and Delhi Capitals (DC) had an interesting tale to share.

It’s not about 6th straight loss for the Bangalore team or any heroics from any of the players. Though Royal Challengers team is getting beaten on the field, but they are scoring well off it. Like every year, this match was the ‘Green Match’, where the team wears the green colored jersey instead of the routine red and black. The t-shirt which the team wore was made with recycled plastic.

The story is beyond symbolism; RCB, a popular team of Indian Premier League (IPL), one of the biggest sporting tournaments in the world, has been supporting the green cause from 2010 onwards. This year the focus is on waste segregation, recycling and keeping the stadium litter free. Through social media accounts and other marketing activities, RCB has been promoting these causes. The fans are also encouraged to upload photos and videos of cleaning surroundings on their recently launched mobile app in return for some rewards.

RCB has been pioneers in the social initiatives among all IPL teams. They started from the 3rd edition of the IPL in 2010 and continue to bring awareness on issues which impacts the environment. Some of the causes they have advocated are to –

  • Encourage the fans to do carpooling to reach the stadium
  • Facilitate provision of bus transport in collaboration with Bengaluru transport (BMTC)
  • Segregate waste at the stadium – placing different garbage bins
  • Exchange saplings  between captains and also promoting plants as gifts
  • Auction jersey – the proceeds go to fund tree plantation
  • Propagate greenery through campaigns in Bengaluru
  • Pledge for a greener tomorrow and encourage fans to take pledge on social media platforms

These initiatives have a special importance and wide acceptability because they come from people who have huge following among large section of people. 10 years old kid or 70 years adult, the admiration for the famous personalities cuts across age and gender.

Couple of top cricketers from the RCB team – Virat Kohli (player since inception – 2008) and AB de Villiers (playing since 2010), beside their cricketing prowess, are global celebrities and household names. When they get associated and share their thoughts, there are millions who have their eyes and ears to it. The picture show the number of their followers.

Keeping up with tradition of the Green Match, this year as well the captain of RCB, Virat Kohli exchanged sapling with captain of DC, Shreyas Iyer.

Fans also did not disappoint, they posted pictures of making their own little contribution.

 

Being at the forefront of these causes has given RCB many of the firsts. In 2012, RCB became the first cricket team in the world to become Carbon Neutral without purchasing carbon credits. In 2013, it became World’s first carbon positive cricket team. The home team stadium – Chinnaswamy stadium became the first stadium in the country to be completely powered by solar energy.

Though RCB has not won the trophy in last 12 years, but it has definitely won lot of hearts through these initiatives. Whether they are able to solve the challenge of winning the trophy someday or not, but they are well on track to tackle one of the serious global challenges.

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