changeadminIndia’s Department of Drinking Water and Sanitation, Ministry of Jal Shakti, launched the nationwide campaign, ‘Hamara Shauchalaya, Hamara Bhavishya’ on World Toilet Day 2025.
‘Hamara Shauchalay, Hamara Bhavishya’ campaign reiterates the importance of toilets and ensuring their proper maintenance to provide safe sanitation to communities today and to prepare for a cleaner and healthier future.
It emphasises the assessment, repair, and aesthetic upliftment of rural toilets for both Community Sanitary Complexes (CSCs) and Individual Household Latrines (IHHLs). The campaign aligns with the objectives of Swachh Bharat Mission (Grameen).
The key objectives of the campaign include:
- Enhancing functionality and undertaking repairs of CSCs and IHHLs
- Assessing and strengthening existing O&M systems for community toilets
- Promoting and encouraging communities for the aesthetic upliftment of their CSCs and IHHLs
- Awareness generation in the community and especially in schools regarding (i) importance of sanitation and hygiene for the individual, the community and the country, (ii) safe handling of faecal waste, including retrofitting or moving towards community faecal sludge management arrangements, (iii) Climate Resilient Sanitation and Service Delivery Protocol.
- Jan Bhagidari to reinforce collective responsibility for Sampoorna Swachhata.
Since the launch of the Swachh Bharat Mission (Grameen) in 2014, India has made unprecedented progress towards ensuring access to sanitation in rural areas and making our villages Open Defecation Free (ODF), with more than 11 crore toilets constructed by 2019.
Swachh Bharat Mission (Grameen) Phase-II was launched in 2020 and focuses on ensuring ODF sustainability as a key component of an ODF Plus Model village.
During the ‘Hamara Shauchalaya, Hamara Bhavishya’ Campaign, States and UTs have been requested to work on strengthening the on-ground systems built under the Swachh Bharat Mission (Grameen).
The campaign has been designed to enhance cross-sectoral and community engagement, with responsibilities allocated at the Gram Panchayat, Block, and District levels in States and UTs for activities to be undertaken during the campaign period. Engagement of all concerned line Departments at the State/UT level has been advised.
States and UTs have also been requested to identify and engage local eminent personalities, Padma awardees, retired armed forces and paramilitary personnel, senior citizens, youth groups (NSS, NYKS, NCC, etc) and school children for awareness generation and to support various activities aimed at sustaining toilet usage and cleanliness.
Felicitation of sanitation workers and distribution of IHHL sanction letters to eligible beneficiaries are also part of the campaign.
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