Shark Tank India Climate Startup Ubreathe gets Financial Support from the Indian Government

The Technology Development Board (TDB), under the Indian government’s Department of Science and Technology (DST), has taken a significant step toward advancing indigenous clean air technologies by extending financial support to Urban Air Labs Private Limited, for their project titled “Development & Commercialization of a Made in India Efficient Wall-Mounted Air-Purification System for Indoor Premises.”

This strategic intervention marks a commitment to improve the Air Quality Index (AQI) indoors through innovative, plant-based purification systems that remove both particulate and gaseous contaminants.

Technology Development Board’s financial assistance to this promising startup underscores its confidence in the project’s potential to deliver sustainable, science-backed air purification solutions.

The support aims to promote innovation in climate-responsive technologies while strengthening India’s self-reliance under the ‘Make in India’ and ‘Atmanirbhar Bharat’ missions.

Founded by Subham Singh and Sanjay Maurya in 2018, Gurgaon-based Ubreathe appeared on Shark Tank India Season 2, showing their innovative green technology. The company grabbed the investments of Rs 50 Lakhs for 5% equity from Namita Thapar of Emcure Pharma. 

The core technology harnessed in this product blends natural plant-based filtration with advanced engineering. Based on the ‘Urban Munnar Effect’ and a patented innovation called ‘Breathing Roots’, the system enhances the natural air-purifying capacity of leafy indoor plants.

Air from the room is pulled toward the plant leaves, then directed into the soil-root zone, where the purification process intensifies. The device features a centrifugal fan that creates suction pressure, allowing the purified air, processed through the roots, to be released in 360 degrees across the indoor space.

Fitted within a specially designed planter box, the ‘uBreathe Life’ system stands out as a compact, aesthetic, and effective wall-mounted solution tailored for homes, offices, hospitals, and other indoor environments.

It directly addresses the growing public health concern over poor indoor air quality and represents a game-changing innovation in the field of sustainable air purification.

Speaking on the occasion, Rajesh Kumar Pathak, Secretary, TDB, said, “TDB’s support to Urban Air Labs reflects our mission to back indigenous solutions that address pressing environmental challenges. The fusion of biotechnology and engineering in this project offers a scalable, sustainable way to enhance indoor air quality, aligned with the nation’s clean technology goals.”

Commenting on the support, the founder of Urban Air Labs said, “We are grateful to TDB for their belief in our vision. With this support, we aim to make plant-based, natural air purification the norm in Indian households and public spaces. It’s time we bring nature back indoors, powered by science and innovation.”