The Indian Toys market is worth more than US$ 1.5 billion, in which the majority of companies make toys that are made with plastic and artificial chemicals. Considering the harmful impact of plastic toys on children’s health, wooden toys are safer and environmentally friendly.
Here is a list of some of the Indian companies that make eco-friendly toys with natural materials. We have looked at companies that make aesthetic toys using natural materials and are also suitable for children’s growth and development.
Shumee is a Bengaluru-based toy company that makes eco-friendly toys for children up to the age of 7. Starting in 2014, Shumee has a huge collection of toys, catering to infants, toddlers, and preschoolers.
The toys are made with natural wood and cotton, and they use non-toxic paints and beeswax or almond oil for polishing.
Apart from its online presence, Shumee also has a physical store in Bengaluru. Indian film actress Dia Mirza is an investor in the startup.
Founder: Meeta Sharma Gupta
Bloon Toys is a Mumbai-based eco-friendly toy company that makes toys using natural materials like wood, wool, natural dyes, and beeswax.
The company has a huge collection of pikler to encourage the habit of climbing in young children. They also have wooden curvy boards, and dinosaur-shaped toys, among others.
Founder: Isha Gopal
Ariro Wooden Toys
Ariro is a Chennai-based startup started by husband and wife duo Vasant and Nisha in June 2020. The company specializes in exquisite environment-friendly wooden toys for 0-3-year-old children. The wooden toys are made with Neem wood, which is anti-bacterial and anti-fungal.
Ariro targets the Montessori kids as their customer base and offers an array of eco-friendly wooden toys, like neem wood teether, pikler triangle, jungle gym, and balance board. The company makes 80% of its sales from its own website and 20% on other platforms like Amazon, Nestree, and Hamleys.
In Shark Tank India 2021 edition, the company received a deal for a 10% stake for the investment of Rs. 50 Lakhs from investors Peyush Bansal and Aman Gupta.
Founders: Vasant Tamilselvan and Nisha Ramaswamy
Curious Cub is a Punjab-based toy company that makes eco-friendly toys for children aged between 0 to 3 years. The toys come in a curated package that has a mix of games and toys, targeted at specific monthly stages before the age of 3.
Founded in 2021, the toys are made of wood, and fabric and without the use of toxic colors.
Founder: Shreya Mittal
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You can read more about a study that found plastic in toys and what options you have for your kids, here.