changeadminAs environmental awareness continues to grow in India, more consumers are rethinking their everyday choices, right down to their cleaning products. Concerns over chemical-laden cleaners, plastic waste, and non-biodegradable packaging have sparked a shift toward safer, more sustainable alternatives.
In response, a new generation of companies is emerging, offering eco-friendly cleaning solutions that are both effective and environmentally responsible.
These products often feature plant-based ingredients, non-toxic formulations, and biodegradable or reusable packaging, making them gentler on both people and the planet.
What was once a niche market is now gaining mainstream attention, driven by a collective push for healthier homes and a cleaner environment.
This article examines how eco-friendly cleaning products in India are responding to this demand, transforming the cleaning industry through innovation, responsibility, and a strong commitment to sustainability. We have also added sustainable brands that cater to business and commercial establishments.
Leading the Path
Ahinsa Care
Ahinsa Care offers eco-friendly cleaning products in India that are free from SLES, Alcohol Ethoxylate, sulfates, phosphates, CTAC, HCl, Sodium Hydroxide, and bleach.
Lucknow-based company offers most of its products in powder and liquid formats, suitable for hand washing, laundry, toilet cleaning, floor cleaning, dishwashing, and other household uses.
In our interaction with Ahinsa Care co-founder Faiz Siddiqui, the man behind the products and formulation, he had underscored the importance of using products that don’t damage our bodies and create havoc on the ecosystem and environment.
He also spoke about the common usage of phenyl in our homes, schools, hospitals, etc. Phenyl contains highly toxic and carcinogenic material, which has the potential to cause attention deficit disorder among children, leading many countries to ban the use of phenyl. Still, we continue to use it in India without recognising the damage it might cause.
Born Good
Born Good offers sustainable cleaning products made with plant-based extracts, including coconut extracts, sugarcane glycerine and Brussels sprouts.
The Bengaluru-based company sells its eco-friendly cleaning products under four categories: clothing care, household cleaners, kitchen cleaners, and foaming hand wash.
As per the company’s claims, they are the first USDA-certified range of cleaning products in India.
Beco
Beco offers a range of low-tox, eco-conscious cleaning products made from natural ingredients and plant-based surfactants. Their product lineup includes floor cleaners, dishwashing liquids, and laundry detergents.
Beco prioritises the use of coconut-based surfactants and bio-enzymes, avoiding harsh chemical residues and opting for mild, natural fragrances.
Although the plastic packaging remains a concern, the brand offers alternative packaging options, including refill packs and larger combo formats, such as 1 L bottles paired with 500 ml refills, to help reduce plastic waste and encourage reuse.
The Mumbai-based startup was featured in Change Started’s 11 Green Startups of the year 2022.
In our conversation with Beco’s co-founder, Aditya Ruia, had mentioned, “it is often perceived that eco-friendly consumer products are expensive, lack effectiveness, and are not easily accessible. Probably, due to these notional challenges in the industry, no one acted strongly in the consumer segment. The opportunity to solve the problem at the consumer level in a manner that others have not tried gave us the kick to enter this D2C space.”
Cleevo
Cleevo is a Chennai-based brand that offers eco-friendly cleaning products in India, with a strong focus on plant-powered formulas.
Their product range includes all-surface cleaners, dishwashing gels, and floor cleaners, many of which come in powder or gel formats designed to reduce plastic use and lower shipping weight. A key part of their sustainability approach involves refill pouches paired with reusable bottles, encouraging a low-waste lifestyle.
Cleevo avoids harsh chemicals, ensuring their products are free from chlorine, Sodium Lauryl Sulfate (SLS), Sodium Laureth Sulfate (SLES), and parabens, making them safer for both users and the environment.
They maintain transparency by clearly listing ingredients such as plant-based surfactants and natural fragrances like lime, lemon, and lavender.
Backed by increasing consumer interest and confidence, Cleevo recently raised USD 1 million in seed funding to expand its operations and further its mission of making eco-friendly cleaning accessible to more households.
Honest Home Company
Honest Home Company offers its eco-friendly cleaning products in India in powder format, thereby reducing plastic packaging.
Products like floor cleaners and dishwashing products are available in powder format, packaged in paper, which, when mixed with water, transform into a cleaning liquid.
Uttar Pradesh-based company featured on the TV reality show Shark Tank India (Season 3) and received funding from Amit Jain.
Greenworx
Ahmedabad-based Greenworx is a consumer-facing startup that delivers plant-based, non-toxic and eco-friendly cleaning products in India. Their product offerings include floor cleaners, bathroom cleaners, laundry cleaners, and dishwashing liquids.
The company appeals strongly to eco-conscious consumers who seek effective cleaning solutions without the harsh chemical scent, aligning with a growing preference for natural and health-friendly alternatives.
Koparo Clean
Koparo Clean is an eco-conscious brand, offering a wide range of plant-based, non-toxic cleaning solutions that are safe for both children and pets.
The brand avoids harmful chemicals like sulfates, bleach, and artificial fragrances, making their products ideal for households seeking gentler alternatives. The products are made using natural and organic ingredients, including coconut-derived surfactants, essential oils, and biodegradable actives.
Their offerings range from floor cleaners and dishwashing liquids to child-friendly laundry detergents and non-toxic toilet cleaners.
Schevaran
Mysore-based Schevaran offers a wide array of cleaning and maintenance solutions tailored for the Indian market.
With over three decades of expertise, the company has developed more than 150 formulations used across various industries, including hospitality, healthcare, manufacturing, and corporate spaces.
A key differentiator is the Schevaran Innovation Centre, its dedicated R&D wing, which focuses on creating high-performance, environmentally friendly products through sustainable processes.
Ecochem
Ecochem, based in Mumbai, has been developing environmentally responsible cleaning solutions that cater primarily to the needs of industries and corporations.
Ecochem specialises in 100% biodegradable formulations, offering green alternatives even in traditionally harsh product categories, such as degreasers, laundry detergents, hand washes, floor cleaners, glass cleaners, and toilet cleaners.
Their long-standing presence and ability to cater to both large-scale institutional clients and individual home users highlight their adaptability and deep industry expertise.
Towards a Greener Future
Sustainable and eco-friendly cleaning products in India are undergoing a meaningful transformation, driven by growing environmental concerns and a shift in consumer values.
From reducing single-use plastics and toxic residues to introducing refillable packaging and plant-derived ingredients, companies are rethinking every aspect of cleaning. However, challenges around affordability, regulation, and consumer awareness must be addressed.
Looking ahead, the sector is well-prepared for further growth, whether through alternative formats like concentrates and cleaning sheets, hyper-local production models, or institutional adoption in schools, hospitals, and the hospitality industry.
Government policies are also expected to play a key role, potentially setting clearer standards for biodegradability, safety, and transparency. Furthermore, awareness is necessary to make informed decisions and understand the benefits of green cleaning.
The companies that will lead this shift are those that go beyond marketing claims, offering truly sustainable products that are accessible, trusted, and aligned with modern lifestyles.
With the right ecosystem in place, eco-friendly cleaning can move from being a conscious choice to a common one—cleaning homes without compromising the health of our environment.
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