Change Started

How Pushpa Movie Made Red Sandalwood Famous

  • Movie Name: Pushpa Movie
  • Director: Sukumar
  • Year of Release: 2021 and 2024
  • Our Rating: ⭐⭐⭐⭐ 4 stars

Pushpa movie starts with a 2-minute animated sequence depicting popular culture among wealthy Japanese families, in which, as part of wedding celebrations, the groom gives the bride valuable gifts, including musical instruments such as the shamisen. 

The background narrator explains that these musical instruments are made from a special type of red sandalwood and smuggled into Japan from India via China. In India, these woods are found in the Eastern Ghats, especially in the forests of Seshachalam Hills in Andhra Pradesh.


Those who don’t know red sandalwood or red sanders (Pterocarpus santalinus), this tree species is a rare, highly valuable wood, sought after for its medicinal, cosmetic, and luxury craft uses, including that in Japan, as described in the movie. 

Legal sale and export are strictly controlled due to its protected status under the Convention on International Trade in Endangered Species of Wild Fauna and Flora. Still, persistent international demand from countries like Japan fuels rampant smuggling, leading to deforestation and a drastic reduction in its wild population.


The Pushpa movie franchise is one of the few Indian films to spotlight environmental crime posed by illegal trade in forest resources.

The film draws direct inspiration from the lucrative and dangerous smuggling networks of red sandalwood, which face intense law enforcement scrutiny and have led to violent real-life encounters.

Originally made in Telugu, the Pushpa movie franchise is an action drama inspired by real events in the 1990s that follows a labourer who ascends to power within the red sanders smuggling syndicate in Andhra Pradesh. 

The first part of the movie, Pushpa: The Rise (2021), is notable for its gritty depiction of the red sandalwood mafia, a criminal network infamous for illegal logging in the Seshachalam Hills. 

Allu Arjun plays the role of a labourer, Pushpa Raj; the movie follows his journey marked by conflicts with criminals and the authorities, as well as personal struggles over his illegitimacy and desire for respect.

Pushpa movie shows how daily wage labourers use axes to illegally fell red sandalwood trees deep in dense jungles and employ clever tactics to avoid patrols. There is a short but interesting scene that shows labourers performing a sacred ceremony before they begin felling trees. 

Labourers are shown manually dragging heavy logs down steep, forested slopes using ropes tied around them, often slipping and straining under the weight, highlighting the perilous physical toil.

These portrayals underscore the labourers’ exploitation, low pay and ingenuity amid constant threats from police and rivals. 

Some scenes show how Pushpa cleverly smuggles logs by hiding them inside fuel tankers and milk trucks, filling the upper sections with liquid while keeping the logs below to bypass checkpoints. 

Through his clever tactics and aggressive intent, Pushpa rises from a labourer to a kingpin in the red sanders mafia, paralleling actual criminal syndicates. 

Pushpa 2: The Rule (2024) picks up Pushpa’s journey as he consolidates power, faces new rivalries, and influences state politics. The story broadens its scope, touching on transnational crime, forest exploitation, and Pushpa’s rise as a local Robin Hood.

The second part shows Pushpa’s character orchestrating large shipments that reach Japanese ports, emphasising the direct role of Japanese buyers and criminal syndicates in the global black market for this endangered wood.

A sequence also shows Pushpa admiring a shamisen, a three-stringed instrument integral to Japanese culture, and cheekily noting how much the wood’s shape has changed, even though it smells of the mud of the Seshachalam Hills. 

What is Deforestation

Wrapping Up

Written and directed by Sukumar, the movie shattered box-office records and solidified Allu Arjun’s position as a pan-Indian superstar. 

Allu Arjun even won the Best Actor award at the 69th National Film Awards for a transformative performance and a distinctly raw portrayal in the first part – Pushpa: The Rise. 

Though some action scenes are dramatically over-the-top, the Pushpa franchise has been praised for its powerful performances, engaging dialogue, and dynamic music.

While the Pushpa narrative does not address deforestation or preach about forest conservation, it has drawn the masses’ attention to real-life societal problems tied to forestry crime.

The film has brought national attention to the illegal red sandalwood trade, which was earlier confined to Andhra Pradesh. Its success has amplified both the action and social commentary.

As we wait for the third part, Pushpa 3: The Rampage, the movie franchise has provided both entertainment and insight into one of India’s most urgent natural resource challenges.  


You might also like to read.

The government sanctions financial assistance for red sandalwood conservation. Read here

changeadmin

changeadmin

Add comment